WHO WE SERVE
Backbone works with businesses that have already built something worth discovering. From luxury tourism and hospitality brands to associations, exhibitions and congress organisers, our clients create the places and moments people travel for, gather around and remember. What they share is a need to reach the right audiences, build consistent demand and turn visibility into meaningful commercial outcomes.
We understand that growth looks different in every industry. For a safari lodge, it might mean more qualified enquiries and stronger occupancy. For a congress, it might mean registrations, attendance and satisfied sponsors and exhibitors. Backbone builds the discoverability and growth systems behind those outcomes, connecting narrative, search, distribution and measurement around what actually matters to the business.
B2B EVENTS AND CONGRESSES
ASSOCIATIONS, EXHIBITIONS
AND CONGRESS ORGANISERS
Measured on registrations and attendance
Recurring annual cycles
Real budgets, real urgency
Recurring annual cycles
Real budgets, real urgency
Focused on sponsor and exhibitor satisfaction
LUXURY TOURISM
SAFARI LODGES, BOUTIQUE
HOSPITALITY AND DMC’S
Sell by enquiry, not e-commerce
Discovery-dependent, Africa-centric
International guest base
Discovery-dependent, Africa-centric
International guest base
Focused on premium guest experiences
GROWTH STARTS WITH CONVERSATION
READY TO BE DISCOVERED?
Book a strategy session or investigate further by downloading our latest resources and reports.
NATURAL SELECTION SAFARIS
“Backbone Studios quickly got to grips with our business and the realities of our market. They’ve brought a smart, structured approach to our SEO and digital marketing work – helping us make sense of audits, sharpen our keyword strategy, prioritise the right content opportunities, and connect technical details to clear action.”
Quinton Miller, Head of Brand