BRANDS THAT CREATE MOMENTS
DESERVE TO BE
DISCOVERED
Backbone is the growth partner for luxury tourism and B2B event businesses, turning remarkable moments into measurable growth through one connected system.
YOU’VE ALREADY BUILT
SOMETHING REMARKABLE
The challenge is no longer creating demand.
It’s being discovered.
It’s being discovered.
TRUSTED BY
BACKBONE BUDGETS LIKE AN OWNER.
THINKS LIKE AN OPERATOR.
MEASURES LIKE A PARTNER.
Built on more than fifteen years leading agencies, tourism businesses and B2B events, Backbone understands growth because it has lived it, on both sides of the table.
Because growth isn’t built through activity. It’s built through accountability.
ITS CONGRESSES
“With our largest European event around the corner and an unplanned staff shortage, Backbone jumped in and turned our marketing efforts around in days. The speed at which they could operate having all functions in-house is astounding. From video and asset creation, to creative, to strategy, to digital execution and promotion. It is a pleasure working with a team who get their hands dirty very quickly and lead through sheer competence.”
Didier Gorteman, Chief Financial & Operations Officer
THE BACKBONE GROWTH SYSTEM
Every engagement follows one connected growth system, designed to understand, strengthen and grow brands that create moments.
SEE
Understand before you optimise.
Gain complete visibility into where growth is being won and where it’s being lost.
BUILD
Create one connected growth system.
Align narrative, discoverability, distribution and measurement into one accountable strategy.
FILL
More people. More moments.
More seats.
More lodges.
More calendars.
More moments.
More lodges.
More calendars.
More moments.
NARRATIVE
DISCOVERABILITY
DISTRIBUTION
CONVERSION
INTELLIGENCE
PROJECT – TOURISM CASE STUDY
LUXURY SAFARI OPERATOR - REBUILT ORGANIC LEAD ENGINE
A portfolio of high-end camps across southern Africa that sell through enquiry. Over six months of SEO, analytics and CRO we rebuilt their organic foundation and made every result measurable.
51%
Of all enquiries came from organic search, double all paid media combined.
+26%
Page-one keyword footprint. (2,733 → 3,442)
+53% vs -14%
Clicks on pages we fixed vs the rest of the site.
GROWTH STARTS WITH CONVERSATION
READY TO BE DISCOVERED?
Book a strategy session or investigate further by downloading our latest resources and reports.
PHOTOBLOX | PATTERNPOP
“Backbone Studios has supported PhotoBLOX since we were a small startup in 2012. Their insightful and creative guidance has helped me to create and grow the business of my dreams. Now with the launch of my new venture, PatternPOP, they’ve helped us to quickly and cost effectively establish our digital footprint and grow our brand.”
Roche du Toit, Founder