BACKBONE
RESOURCES
Research, insights and strategies for brands that sell places and moments.
GET THE Playbook:
The COMPOUNDING GUEST
Your best guest pays you five times. Most brands, properties and operators only collect once.
Discover the five payments and put them to work to grow your Customer Lifetime Value (CLTV).
LUXURY ECOTOURISM
TRENDS REPORT: 2026 EDITION
Five years ago we published a study on marketing trends in luxury ecotourism. This 2026 edition revisits and updates its insights for the changed discovery landscape.
THE AI DISCOVERY SHIFT AND
ITS IMPACT ON TOURISM BUSINESSES
80% of travellers now plan with AI, yet only 16% of hotels are visible there. What AEO and GEO mean for tourism businesses, and how to become the answer.
REGENERATIVE TRAVEL:
PURPOSE BECAME THE PRODUCT
Regenerative tourism is the defining luxury travel trend. Why purpose now justifies premium pricing, why vague green claims backfire, and what to publish instead.
THE COMPOUNDING GUEST:
ONE GUEST, FIVE PAYMENTS
9% of travel businesses call lifetime value critical. Only 23% act on it. How one engaged guest pays you five times, and how to raise your engagement rate.
GROWTH STARTS WITH CONVERSATION
READY TO BE DISCOVERED?
Book a strategy session or investigate further by downloading our latest resources and reports.
LUXURY SAFARI OPERATOR ORGANIC LEAD ENGINE
“Rankings you can’t tie to enquiries are trivia. We built the measurement first – so every gain that followed was provable, page by page, channel by channel.”
Backbone Studios