We saw what was happening long before most brands reacted:
So we built something different: one team where narrative, distribution and intelligence work as a single system. Film that shows the experience. Media that reaches the exact buyer. AI-search optimisation so you are the answer when they ask ChatGPT, Perplexity or Google. One strategy. One story. One growth system.
We work with tourism and events brands: congresses, destinations, lodges, festivals. Your buyer commits before they ever walk in, so everything rides on how vividly you show the experience beforehand, and how precisely you put it in front of the right people.
One team for the brands that sell places and moments. Film, distribution and AI-search united into a single growth system, so your story reaches the right audience and fills the room.
Strategy → Narrative → Distribution → Intelligence. One team carrying it end to end, so creative and media never drift apart.
Backbone is built on more than fifteen years inside the industries we serve: as COO of a multi-brand travel group, leading strategy inside agencies and safari brands, and building marketing systems for hundreds of travel, tourism and events businesses. We have sat in your chair. We budget like owners, because we have been owners.
We do not only market events for organisers. Through our own commerce brands we are the exhibitor too: choosing which shows are worth the money, building the stand, working the floor, and measuring what comes back against what it cost. When we market a congress, we know exactly what the people buying floor space need to see. We have been them.
FOUNDER · CLIENT STRATEGY
PRODUCER
CREATIVE DIRECTOR
