LED BY OPERATORS.
NOT ACCOUNT MANAGERS.
We bring an operator’s mindset to every brief. Our team understands what it takes to build, grow and deliver in the real world, where decisions need to make commercial sense and results matter.
That means less account management for the sake of process, and more experienced thinking and people who take ownership from strategy through to outcome.
OUR VISION IS TO BECOME THE TRUSTED
OPERATOR-LED GROWTH PARTNER
For brands that create moments. Helping tourism and event businesses turn moments into measurable growth.
While our mission is to help brands that create moments reach more people through one connected growth system, that connects strategy, narrative, discoverability and measurement.
MEET THE
FOUNDER
Backbone is shaped by more than fifteen years of hands-on experience from founder Barend Potgieter, spanning leadership in a multi-brand travel group, strategy across agencies and safari brands, and marketing systems for hundreds of tourism and events businesses.
Having sat in the operator’s chair, Barend understands the decisions, budgets and commercial pressures behind growth. It’s why Backbone thinks like an owner, not an outside agency, connecting strategy, discoverability and performance to the outcomes that matter.
GROWTH STARTS WITH CONVERSATION
READY TO BE DISCOVERED?
Book a strategy session or investigate further by downloading our latest resources and reports.
ITS CONGRESSES
“With our largest European event around the corner and an unplanned staff shortage, Backbone jumped in and turned our marketing efforts around in days. The speed at which they could operate having all functions in-house is astounding. From video and asset creation, to creative, to strategy, to digital execution and promotion. It is a pleasure working with a team who get their hands dirty very quickly and lead through sheer competence.”
Didier Gorteman, Chief Financial & Operations Officer