PROJECTS
Places and moments, built for growth.
Every project below is powered by the same Backbone Growth System: Narrative, Discoverability, Distribution, Conversion and Intelligence working as one connected system.
Applied differently across congresses, destinations and brands, but always built around the outcomes that matter.
Congresses
17TH ITS EUROPEAN
CONGRESS, ISTANBUL
We turned a congress website into a registration engine, and filled the hall. SEO & AI-search, registration-page CRO, paid media, organic social and video, run as one team over twelve weeks.
Tourism
LUXURY SAFARI OPERATOR
ORGANIC LEAD ENGINE
A portfolio of high-end camps across southern Africa, selling through enquiry. Six months of fractional SEO, analytics and CRO rebuilt the organic foundation and made every result provable.
Commerce · DTC
PHOTOBLOX
FULL-FUNNEL GROWTH
Rebuilding a growth engine for a South African décor brand. Eight months of integrated paid media, email, website optimisation and SEO – the same backbone, applied to DTC.
GROWTH STARTS WITH CONVERSATION
READY TO BE DISCOVERED?
Book a strategy session or investigate further by downloading our latest resources and reports.
NATURAL SELECTION SAFARIS
“Backbone Studios quickly got to grips with our business and the realities of our market. They’ve brought a smart, structured approach to our SEO and digital marketing work – helping us make sense of audits, sharpen our keyword strategy, prioritise the right content opportunities, and connect technical details to clear action.”
Quinton Miller, Head of Brand