About Us

Backbone Studios exists for one reason: to help brands escape mediocre marketing and create work that actually moves the needle. Marketing that drives growth. Marketing that’s human, impactful, and built for a world where AI shapes discoverability.

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We saw what was happening long before most brands reacted:

  • Video became non-negotiable.
  • The traditional user journey collapsed.
  • CPCs hit record highs.
  • Organic search volumes dropped.
  • And brands started drowning in an endless stream of content with zero meaning.


So we built something different – an integrated consultancy where video, performance marketing and AI visibility work together seamlessly as one engine. One strategy. One story. One growth system.


We help Travel, Mobility and Event brands scale faster by unifying what used to be disconnected. Because in the Age of Attention (and AI), integration isn’t an option – it’s the advantage.

Convertion Rates
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Mission

Award winning video production. Cutting edge marketing solutions. Integrated to help your brand grow.

Vision

Video → Content → Performance → AI Visibility all fully integrated to drive measurable growth.

Client Satisfaction
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Built for the Age of Attention and AI.

Meet Our Team

Danielle McDonald

Danielle McDonald

PRODUCER

Barend Potgieter

Barend Potgieter

CLIENT STRATEGY DIRECTOR

konrad Raubenheimer

Konrad Raubenheimer

CREATIVE DIRECTOR