We help brands in B2B Events, Travel & Hospitality, and Smart Mobility win in markets with long buying cycles, demanding audiences, and fierce competition. With deep category knowledge and a sharp grasp of the tech and operational complexity behind your offering, we create work that cuts through noise, builds trust fast, and moves buyers from interest to action. We understand your world—and we know how to market it.
Backbone Studios partnered with ITS Congresses to deliver a fully integrated event promotion solution. Exceptional live event coverage and video production. Live interviews, live social posts and daily wrap up videos helped the events come alive on the web, social and their newsletter. Paid Media, Social Media, SEO/GEO and Conversion Rate Optimization - optimising each touch point along the journey to drive Registrations and attendance.
High engagement and Registration number achieved for this premier ITS event.
Our collaboration with Hi-Tec centered on two high-impact series of branded documentaries, crafted to transition the label from a functional outfitter to a cornerstone heritage brand. By prioritising narrative depth and cinematic quality, we created a lasting content ecosystem that paved the way for the successful launch of the iconic "Madiba" tekkie. These campaigns continue to stand as Hi-Tec’s most successful digital activations to date, achieving record-breaking engagement across YouTube and social platforms while proving that authentic storytelling is the ultimate driver of commercial reach and brand longevity.
Clients reported a notable increase in conversion and satisfaction rates
Cetaphil’s influencer activations optimised as high-yield narrative engines. Hosting targeted creators in bespoke, camera-ready environments designed for maximum aesthetic impact. By merging cinematic social content with strategic distribution, the goal was to do more than just capture attention. We manufactured a high-volume digital footprint that remains the benchmark for Cetaphil’s reach and organic engagement.
Clients reported a notable increase in conversion and satisfaction rates
